Marketing
The key to any marketing plan, especially in real estate, is to identify the direction that you are going to take in order to maximize exposure to the right demographic of purchasers.
99% of all real estate transactions in the lower mainland are at one time or another, found, bought and or sold by online means. We have assembled a digital marketing plan that will help achieve the highest results when you decide to list your home for sale.
Web Presence - The web is real estate’s way of the future. With 80% of all Greater Vancouver searches starting online, if you don`t have a website you might as well not have a phone. Even more important than having a website is having a solid web presence, that’s why we use sites like Realtylink.org, Realtor.ca, JamesGarbutt.com, Sutton.com & Craigslist to maximize the amount of people that have access to your property information.
Additional Web Presence - We use social networking mediums as well to get your home sold fast. Social media is a great way to gain exposure on a more personal level. Sites like facebook and twitter are revolutionizing the way real estate is being marketed, and we use them both to market your home.
Video Blog Tours - We use video blog tours to help buyers gain a better sense of your property and to provide your listing with more exposure. These blogs are on jamesgarbutt.com, youtube, realtor.ca & realtylink.org (under virtual tour).
Sutton Members Program - SMP helps homeowners get the best mortgage rates in Canada at the best rate. The best fixed or variable mortgage rates in Canada for 1-5 year terms.
For the latest rates, go to: http://www.suttonmember.com
Professional Photography - Real estate photos are worth more than a thousand words and making every pixel count is more important than ever. We always use professional quality photos to highlight the best features of your home.
Print Advertising - We use many avenues to get your home sold for top dollar. Print advertising offers another way for potential home buyers to get up to date information on your property. We advertise our listings in over 19,000 newsletters, which we send out monthly. Your property will also be listed in the Realtylink newspaper, which has circulation of over 25,000 throughout Greater Vancouver.
Feature Sheets - It’s important to leave potential buyers with a good lasting memory of your property and that’s why our feature sheets have lots of pictures, plenty of information and a great design.
Open Houses - Open houses are another part of our marketing campaign. Although very few homes are actually sold from open houses, we are happy to host both public and/or agent open houses for your property to gain maximum exposure.
